10 ideas for branding
Ten ways to make a brand something people can stand inside, not a logo on a wall. Each pairs a concept with the tech that delivers it.
The brand world room
A walk in real time 3D environment that is the brand's universe. LED volume or projection room.
Origin story tunnel
A corridor of projection mapped scenes that tells the brand story as you walk it. Projection mapping.
Manifesto in motion
The brand's values as a generative, ever changing installation of light and type. Real time generative visuals.
A founder's eye AR layer
Point a phone at the space and see the brand's vision overlaid on the real room. AR.
A sensory signature
A repeatable signature of light, sound and motion the brand can deploy at any event. Real time toolkit.
Interactive values wall
Visitors choose a value and the wall answers with a tailored scene. Touch plus real time 3D.
The living logo
The identity rendered as a real time 3D object that reacts to people and sound. Real time 3D.
Portal between products
A room that transitions seamlessly between product worlds on an LED volume. LED volume.
A co creation canvas
Visitors add to a shared generative artwork that becomes brand owned content. Generative and multi user.
A lobby that performs
An arrival installation that greets, informs and impresses. Real time 3D plus presence.
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