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Sensa Signal Issue 17 · Jul 2026
Rendering Imagination

Three signals that immersive is scaling this week

A venue outsold every arena, an art room pulled millions, and AR glasses got a price. Three separate moves, one direction.

Fig. 01 · The lazo, rendered

01 Field notes

Sphere outsold every arena on earth

Billboard and Pollstar ranked the Las Vegas Sphere the top grossing venue in the world for 2025. The Wizard of Oz at Sphere alone has sold more than 2 million tickets and 260 million dollars since its 2025 debut.

See the numbers ›

In the lab

teamLab drew millions to one museum

teamLab Borderless, reopened in Tokyo's Azabudai Hills, welcomed about 1.69 million visitors in 2025, and teamLab pulled over 4.2 million across its two Tokyo museums in a year. Footfall most retail anchors would envy.

See the pull ›

03 Craft

AR glasses got a price and a ship date

Snap unveiled its Specs AR glasses at Augmented World Expo: 2,195 dollars, preorders open, shipping this fall. A feature called EyeConnect lets two wearers share the same AR just by making eye contact.

See the play ›

Watch · one take, no cuts

Standing inside the image

Sixty seconds of what a wraparound room does to an audience. Watch before you design the next stage.


An open invitation

Own a moment inside the room

The surface is the product now. We design wraparound, responsive environments at activation scale, white label, under your name.

Touch it