Sensa LabStart a project

Los Angeles

Experiential marketing agency in Los Angeles

Sensa Lab builds the part of a campaign people walk into: interactive activations, installations, branded games, AI films and live show visuals. Concept, build, permits, install and the crew on site, from one team. For brands, and white label for the agencies behind them.

Tell us about your projectSee what we make

What we build

Six things we are asked for most. All of them designed, built and operated in house.

Interactive walls and floors

Surfaces that react to the people in front of them, with computer vision instead of a button.

Brand activations and pop ups

The booth people line up for. Concept, design, build, permits, install and crew on site.

AI films and CGI content

Commercial films, FOOH and 3D animation produced in house, at the speed a campaign actually moves.

Branded games and competitions

Short, competitive, replayable. The mechanic that keeps a queue at your stand all day.

Projection and live show visuals

Real time visuals for stages and venues, run by the same team that built them.

AR, VR and photo experiences

Takeaways people post: augmented reality, virtual reality and AI photo booths.

What it looks like at scale

Recent work, in numbers.

100,000+people through our stage at Coca-Cola Flow Fest
180-200Kfestival attendance, headline show for Warner Music
500+tour runs across Los Angeles for Starline Tours
5+ artistslabel work for Warner Music, across 6 channels
Most agencies start here

White label for agencies

Your client never sees us. We design and produce under your name, join your calls as your production team, and you keep the credit. You set the price to your client and we build to the budget you bring us: tell us the number and we tell you what it buys.

Bring us into a pitchHow white label works

Questions we get

What does an experiential marketing agency actually do?
It designs and produces the parts of a campaign people walk into instead of scroll past: activations, booths, installations, live shows. Sensa Lab does the whole chain in house, from the first concept to the crew running it on site.
Do you work directly with brands or through agencies?
Both. Brands come to us for the activation nobody else brought. Agencies come to us white label: we design and produce under your name, join your calls as your production team, and you keep the client relationship and the credit.
What technology do you build with?
Computer vision, real time 3D, custom interactive games, CGI, avatars, animation, motion capture, Unreal Engine, TouchDesigner, AR and VR, plus the screens and hardware that serve the idea.
Can the same experience travel to more than one event?
Yes. We build replicable systems by default, so an activation made for one city can be adapted and redeployed across other events and campaigns.